About Us: The WytchWood Story

 

WytchWood is a small, family-run business born from a love of Vermont’s finest maple syrup and an obsession with mythology, folklore, fantasy, and horror. Established on October 13th, 2019, in the picturesque town of Stowe, Vermont, our journey began with a single, magical creation: Samhain Pumpkin Spice Maple Syrup. Our first small batch of 50 bottles sold out in just two days, proving that our unique vision resonated with others. Encouraged by this success, we produced a larger batch that sold out in three days and quickly followed it up with Krampus Hickory Smoke & Orange Maple Syrup in December 2019, which also flew off the shelves.

 

By June 2020, amidst the challenges of the global pandemic, WytchWood officially registered as a business in Vermont. From 3,000 miles away in London, British-born founder Benjamin Wood managed to grow the brand, releasing a series of imaginative syrups inspired by legends and deities: Baba Yaga Gingerbread & Marshmallow, Odin Bourbon Barrel-Aged, Poseidon Rum Barrel-Aged, Freya Fig & Vanilla, Circe Lavender & Lemon, Hekate Chocolate, Blodeuwedd Violet, and our classic WytchWood Traditional Maple Syrup.

 

Growing Beyond Syrups

 

In 2021, we expanded into body care and self-love products, launching bath oils, salts, whipped scrubs, soaps, and candles—all instant hits. From there, we diversified into kitchenware, home goods, and clothing, building a collection as enchanting as our syrups.

 

Overcoming Challenges

 

Like every great story, ours includes moments of hardship. In January 2022, Ben faced a personal crisis that put WytchWood on hiatus for 18 months. Losing his marriage visa and returning to the UK meant being separated from his baby daughter, creating an incredibly difficult period. But WytchWood was destined to rise again.

 

With determination and a new business visa, Ben returned to the U.S. in July 2023. The business relaunched on Independence Day, greeted by 180 large orders from loyal customers who had patiently waited for WytchWood’s revival. Their unwavering support enabled us to rebuild, restock, and expand once more.

 

A New Chapter

 

In mid-2024, Ben's finacee Jessica Bubb joined the WytchWood team, bringing a fresh wave of creativity and ambition. Her influence helped set the stage for a bold new chapter: her idea for a retail store in Salem, Massachusetts. By October 2024, exactly five years after our founding, WytchWood opened its doors on Essex Street, introducing customers to a world where fantasy and folklore come to life.

 

Looking Ahead

 

As we enter 2025, our vision continues to evolve. Plans are underway to transform WytchWood into more than just a store—it will be a gathering place. Our upcoming Coffee Lounge will offer a cozy, welcoming space where customers can relax, work, play trading card games, explore RPGs and board games, or even enjoy fantasy-themed movie nights while sipping on our gourmet coffee and syrup-infused creations.

 

Meanwhile, the downstairs will house Witch City Wargaming, a haven for tabletop gamers and Warhammer enthusiasts, combining Ben’s lifelong passion with WytchWood’s imaginative spirit.

 

Thank You

 

Despite a Global Pandemic, a lengthy Divorce procedure, Visa issues, banishment to England, parental separation and lots of heartache along the way; WytchWood’s journey is a testament to resilience, tenacity, an indomitable spirit and that there is magic in the world as long as we have hope in our hearts.

 

But, we couldn’t have come this far without the unwavering support of our customers, who believe in the magic of what we do. Thank you for being part of our story and supporting us in extremely hard circumstances. We hope you love WytchWood as much as we love creating it, and that you continue to adore our products.

 

Your support has been the lifeblood of our small family busienss. 

 ​

Jessica & Ben